About Us

Fractional-ly: 
A Commercial Growth Engine

We help SaaS platforms, agencies, and manufacturers scale with strategy and execution that actually drives revenue. At Fractional-ly, we align marketing, sales, and operations to build high-performing, customer-focused growth engines.

We don’t just give advice—we build the infrastructure, teams, and systems that power real results.

Meet the Team

Tamar Yaniv

Fractional CMO & Revenue Leader

With over 17 years of experience in tech and startups—and the last five years focused on Amazon and DTC—I help companies drive scalable, revenue-focused marketing.

Tamar brings:

Brand Strategy & USP Development — Helping companies define and communicate their market differentiation

Sales & Marketing Alignment — Structuring go-to-market strategies, sales funnels, and outreach tactics for predictable revenue growth

Sales Organization Design & Enablement — Defining roles, building sales teams, setting up CRM systems, and training teams to own their pipeline

Scaling Marketing Teams & Operations — Implementing frameworks, tools, and processes that turn marketing into a performance-driven function

PR, Thought Leadership & Executive Positioning — Helping brands and their leaders become visible, credible, and sought-after in their category

Before launching Fractional-ly, I led marketing at high-growth startups, including:

At Boosted Commerce, she led brand, business development, and marketing strategy—supporting $50M in closed EBITDA, managing a seven-figure budget, and building the growth function from the ground up.

At Skyline AI, she led ABM, PR, and investor positioning—securing $35M in capital, forging partnerships with firms like JLL and Deutsche Bank, and representing the company in the media and on AI thought leadership panels.

At Conversocial, Tamar unified global marketing operations, launched an account-based model in EMEA, and elevated brand visibility through strategic campaigns with partners like Twitter and Brandwatch.

At Stylit, she scaled monthly users from 7K to 100K while reducing acquisition costs by 70%, and led PR, content, and product marketing in partnership with Bobby Brown and Ralph Lauren.

Chaim Mazor

Digital Strategy & Technical Marketing Expert

Chaim is the architect behind Fractional-ly’s proprietary targeting engine, leveraging advanced digital strategy, SEO, technical marketing operations, website infrastructure, and performance optimization to help brands reach the right audience.

Chaim brings:

Technical SEO & Digital Strategy — Optimizing digital presence for discoverability and conversion

Marketing Infrastructure & Automation — Ensuring seamless operations and scalable marketing execution

Performance Optimization — Enhancing website speed, functionality, and overall user experience

AI-Powered Targeting & Data-Driven Engagement — Precision audience segmentation and digital growth strategies

Chaim has worked with high-growth startups, SaaS platforms, and eCommerce businesses, helping them implement high-performance digital ecosystems that maximize marketing efficiency and revenue impact.